i am perturbed by comments in social media particularly when one of my clients mentioned that there were comments from their sales copies that dismisses content marketing. Just to bring the issue into perspective, in this day and age of digital media, content marketing is a de facto for your product or services to be even noticed among the “clutter” in the social media sphere.
Of course content marketing is not just bombarding fans or potential clients with all sorts of related or otherwise without at least a content management strategy. Importantly, for those who are serious or are paying good money to run an effective marketing campaign, planning and having a strategy is essential.
Strategy might come across as a big word to many but it is the foundation of every business, be it big or small, where marketing is concerned. To put it simply, it is a plan with objectives and process of execution. Then again if your objective is just to sell, sell and sell without considering the brand aspect or even sustainability, then it is a different ball game altogether.
I always advocate to my clients the thought process of building a brand which does takes time and effort. But the reward if done right is the recognition of the brand as an authority on its own industry. This does not mean that you will get it right the first time. If you do…that’s awesome but the initial learning curve is steep and unknown.
My dealings with start ups and SMEs are that “we are not the big boys”. Exactly my point, we are not but that does not mean we can’t be seen or perceived as one of the big boys. Why? Simply because in social media in particular, it is about the perceived value in the initial stage. So if you give the impression that your brand or business is a force to be reckoned with, then naturally your efforts will commensurate the standings. This will translate into adopting strategies that the big boys deploy at a scale that measures to your own brand standings.
In essence, what I am trying to put forth is that no product or service can do well without the least amount of content marketing…you need to tell consumers what your product or service is all about, right? In addition, a content management strategy to ensure that you don’t go into marketing blindly.