Monthly Archives: February 2015

Audience Insights – My 1st point of reference

This is the first tool within Facebook Ads Manager that I use before embarking on any marketing campaign. As the name implies, Audience Insights, it give you a reference point on the potential target segment that you are eyeing based … Continue reading

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Social Media Automation – How To Strike A Balance

I am a strong believer in automation but in social media there is no such thing as full automation. This article is conscience in it’s comparison of the pros and cons. What I like is the final paras posed the … Continue reading

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Amazing Facebook Business Explosion

This is an amazing story about how a woman made millions using Facebook as a platform to grow the business exponentially. You can read the success story here (a bit long though) :- Before you click the link, I … Continue reading

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