Author Archives: NIzam Adli

About NIzam Adli

Nizam Adli is a social media strategist and loves to pen down his thoughts on his journey especially his pet subject of social media.

What you need to know before starting an ad campaign.

It is imperative that advertisers have a social media strategy or at least a plan before running an ad campaign. Having worked with numerous clients on their ads campaigns, 50% do not have a plan in mind. The only plan … Continue reading

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Why you should use Lookalike Audiences for your Ad campaigns….

I just completed a campaign for a client and oh my how effective Lookalike Audiences were for them. This is just one of the many advance tools available in managing the effectiveness of your ads campaigns. Of course there are … Continue reading

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Facebook Ads Bidding Strategy – Don’t let it be a Tragedy!!

Facebook Ads bidding strategy seems to be a misunderstood thing that even seasoned marketer at times have difficulty grasping. At times it is can be tricky even for me especially when you do not have a clear objective to the … Continue reading

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Audience Insights – My 1st point of reference

This is the first tool within Facebook Ads Manager that I use before embarking on any marketing campaign. As the name implies, Audience Insights, it give you a reference point on the potential target segment that you are eyeing based … Continue reading

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Social Media Automation – How To Strike A Balance

I am a strong believer in automation but in social media there is no such thing as full automation. This article is conscience in it’s comparison of the pros and cons. What I like is the final paras posed the … Continue reading

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Amazing Facebook Business Explosion

This is an amazing story about how a woman made millions using Facebook as a platform to grow the business exponentially. You can read the success story here (a bit long though) :- Before you click the link, I … Continue reading

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Content marketing not important……I beg to differ.

i am perturbed by comments in social media particularly when one of my clients mentioned that there were comments from their sales copies that dismisses content marketing. Just to bring the issue into perspective, in this day and age of … Continue reading

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