Category Archives: Uncategorized

What you need to know before starting an ad campaign.

It is imperative that advertisers have a social media strategy or at least a plan before running an ad campaign. Having worked with numerous clients on their ads campaigns, 50% do not have a plan in mind. The only plan … Continue reading

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Facebook Ads Bidding Strategy – Don’t let it be a Tragedy!!

Facebook Ads bidding strategy seems to be a misunderstood thing that even seasoned marketer at times have difficulty grasping. At times it is can be tricky even for me especially when you do not have a clear objective to the … Continue reading

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Audience Insights – My 1st point of reference

This is the first tool within Facebook Ads Manager that I use before embarking on any marketing campaign. As the name implies, Audience Insights, it give you a reference point on the potential target segment that you are eyeing based … Continue reading

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Social Media Automation – How To Strike A Balance

I am a strong believer in automation but in social media there is no such thing as full automation. This article is conscience in it’s comparison of the pros and cons. What I like is the final paras posed the … Continue reading

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Amazing Facebook Business Explosion

This is an amazing story about how a woman made millions using Facebook as a platform to grow the business exponentially. You can read the success story here (a bit long though) :- http://bit.ly/Sev1k7 Before you click the link, I … Continue reading

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Why Facebook is a must for businesses

It took me a while to really have the discipline to sit down and pen my thoughts especially on social media topics. Even my business coach who is now a friend, Imran Ali, keeps bugging me to start doing ebooks … Continue reading

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