Tag Archives: Bidding strategy

What you need to know before starting an ad campaign.

It is imperative that advertisers have a social media strategy or at least a plan before running an ad campaign. Having worked with numerous clients on their ads campaigns, 50% do not have a plan in mind. The only plan … Continue reading

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Why you should use Lookalike Audiences for your Ad campaigns….

I just completed a campaign for a client and oh my how effective Lookalike Audiences were for them. This is just one of the many advance tools available in managing the effectiveness of your ads campaigns. Of course there are … Continue reading

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Facebook Ads Bidding Strategy – Don’t let it be a Tragedy!!

Facebook Ads bidding strategy seems to be a misunderstood thing that even seasoned marketer at times have difficulty grasping. At times it is can be tricky even for me especially when you do not have a clear objective to the … Continue reading

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