Tag Archives: content management strategy

What you need to know before starting an ad campaign.

It is imperative that advertisers have a social media strategy or at least a plan before running an ad campaign. Having worked with numerous clients on their ads campaigns, 50% do not have a plan in mind. The only plan … Continue reading

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Why you should use Lookalike Audiences for your Ad campaigns….

I just completed a campaign for a client and oh my how effective Lookalike Audiences were for them. This is just one of the many advance tools available in managing the effectiveness of your ads campaigns. Of course there are … Continue reading

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Content marketing not important……I beg to differ.

i am perturbed by comments in social media particularly when one of my clients mentioned that there were comments from their sales copies that dismisses content marketing. Just to bring the issue into perspective, in this day and age of … Continue reading

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