Tag Archives: Facebook

What you need to know before starting an ad campaign.

It is imperative that advertisers have a social media strategy or at least a plan before running an ad campaign. Having worked with numerous clients on their ads campaigns, 50% do not have a plan in mind. The only plan … Continue reading

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Facebook Ads Bidding Strategy – Don’t let it be a Tragedy!!

Facebook Ads bidding strategy seems to be a misunderstood thing that even seasoned marketer at times have difficulty grasping. At times it is can be tricky even for me especially when you do not have a clear objective to the … Continue reading

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Audience Insights – My 1st point of reference

This is the first tool within Facebook Ads Manager that I use before embarking on any marketing campaign. As the name implies, Audience Insights, it give you a reference point on the potential target segment that you are eyeing based … Continue reading

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